ProductCRM & Pipeline

The pipeline that fills itself,
then routes and follows up.

Your contact form, chatbot, bookings, Meta ads, DMs and inbox all feed one board. Routing rules hand every lead to the right person the second it lands, every touch logs itself on the record — and automations chase the follow-up so you don't have to.

17 lead sources, one board 7-day free trial

Sales pipeline

Every channel, one board — updated live

Live

New

2
AB

Ava Brooks

Contact form$2,400
LO

Liam Ortiz

Meta Ads$1,850

Qualified

2
RM

Rachel Mendez

Chatbot$4,800
JC

James Cole

Website visitor$3,200

Won

2
DS

Dana Schultz

Booking$6,900
MT

M. Tran

LinkedIn$5,500
Pipeline value$26,750

Estimated value travels with each card, stage to stage.

17 sources

tracked out of the box — forms, chat, ads, DMs, email, API

Rules + round-robin

route every lead to the right owner automatically

Instant alerts

push and email the moment a lead lands

Every touch

stage moves, notes, emails and messages auto-logged

How it works

From first hello to signed deal — without the data entry

Four things happen in order. You set the stages and the rules; capture, routing and follow-through run themselves.

01

Every channel feeds the pipeline

Your contact form, AI chatbot, bookings, Meta lead ads, LinkedIn, Instagram, Facebook, WhatsApp and Telegram DMs, SMS and plain email all create leads the moment they happen — plus CSV import, the API and GoHighLevel sync. Seventeen sources, one board.

No more copy-paste between tools

Capture

Every source lands in the first stage, automatically

17 sources
Contact formChatbotBookingEmailLinkedInInstagramFacebookWhatsAppTelegramSMSMeta AdsWebsite visitorGoHighLevelAPI

Ava Brooks · via Contact form

Just landed in New — owner alerted by push + email

02

Each lead arrives with the full picture

Source, estimated value, address, their first message and every reply thread onto one record automatically. Open a card and you know who they are, where they came from and what was said — before you've typed a word.

Source · value · history on every card

Lead record

Context before you've said a word

Qualified
RM

Rachel Mendez

rachel@rooflineco.com · (512) 555-0148

Estimated value

$4,800

Owner

Sarah K. · round-robin

Location

Austin, TX

Replied on WhatsApp 12 minutes ago — thread attached

03

Routing rules hand it to the right person

Ordered rules match on source, country, region, city or deal value, then assign a specific rep or a fair round-robin pool — with a fallback owner so nothing sits unclaimed. The owner gets a push alert and an email the second it lands.

Round-robin pools · fallback owner

Routing rules

First match wins — pools rotate fairly

Round-robin

Source is Meta Ads

Round-robin · 3 reps

Value ≥ $5,000

Straight to Sarah K.

Country is US

West-coast team

Nothing matches

Fallback owner

Routing never blocks capture — a failed rule resolves to unassigned

04

The pipeline follows up on its own

Automations fire on new leads, quiet leads, bookings and stage changes — sending the follow-up, moving the card, setting the reminder or asking for the review. You watch a pipeline that moves itself.

Quiet-lead rescue · review requests

3 quiet days in a stage

You pick the threshold

Ivan re-engages before it goes cold

Follow-up message

Try another channel

Reminder for the owner

Move the card

No lead quietly dies in a column

Silence becomes a task, not a loss

Everything it can do

A real CRM, without the chores

No bolt-on capture forms, no Zapier glue, no end-of-day data entry. The pipeline is wired into every channel the platform runs.

Capture from every channel

Contact form, AI chatbot, bookings, Meta lead ads, LinkedIn, Instagram, Facebook, WhatsApp and Telegram DMs, SMS, email, website-visitor reveals, GoHighLevel, the API and CSV import — every one creates the lead for you.

Custom stages

Name your own columns, drag them into your order and mark won and lost — the board molds to your sales process, not the other way around.

Drag-and-drop board

Move cards between stages, search the whole pipeline, and filter by source, owner or date — fast even with thousands of leads.

Routing rules & round-robin

Ordered rules match on source, country, region, city or deal value, then assign a rep or a fair round-robin pool. A fallback owner catches whatever slips through — and routing never blocks capture.

Deal value on every card

Set an estimated value per lead and route on it — big fish can skip the queue straight to your senior rep.

Message from the record

Send email, Instagram, Facebook, WhatsApp, Telegram or LinkedIn messages right from the lead's page — replies thread back onto the same record.

Full activity timeline

Creation, stage moves, assignments, notes, reminders and messages are timestamped automatically — the audit trail writes itself.

Follow-up reminders

Set a reminder on any lead and it lands in your inbox and push when it's due — quiet leads get rescued, not forgotten.

CSV & Excel import

Bring CSV, XLS or XLSX files, map your columns, skip duplicates by email — and let Ivan draft a first-touch email for every large import.

REST API & webhooks

List, create, update and delete contacts over the v1 API, and stream lead.created events to your own endpoints.

Automations

The pipeline isn't a database — it's a trigger

Every event on a lead — created, replied, gone quiet, stage moved — can kick off a workflow across the whole platform. These four recipes run out of the box.

New lead → routed and answered

Live

A lead lands from any channel and the machine spins up: routing rules pick the owner — a rep or a round-robin pool — push and email alerts go out, a welcome message fires, and a follow-up reminder is set. First response in minutes, even at 2am.

New lead lands

Form, chatbot, ad, DM or API

Ivan matches your routing rules

Round-robin assign

Push + email alert

Welcome message

Follow-up reminder

Answered in minutes, owned instantly

Even when the lead lands at 2am

RoutingPush alertsAuto-reply

Deal won → reviews and handoff

Live

Move a card to Won and the post-sale play runs itself: the review request goes out at your chosen trigger stage, the conversion relays back to Meta so your ads learn, the team gets notified and onboarding starts.

Deal moves to Won

By drag, API or automation

Ivan runs the post-sale play

Ask for the review

Relay conversion to Meta

Notify the team

Kick off onboarding

Reviews and handoff on autopilot

Fires at your chosen trigger stage

Review requestMeta CAPIOnboarding

Hot reply → booked call

Live

When a lead replies with interest, Ivan classifies it and acts: the booking link goes out, the card advances to the right stage, the owner gets pinged, and the whole thread stays logged on the record.

Lead replies “interested”

Read and classified for intent

Ivan drafts the next step in your voice

Send booking link

Advance the stage

Ping the owner

Log the thread

Call booked, pipeline updated

You approve, or auto-send per channel

Reply triageBookingStage move

Quiet lead → rescued

Live

A lead that's sat untouched in a stage for your chosen number of days becomes a task, not a loss: Ivan sends the follow-up, tries another channel, and nudges the owner with a reminder until it moves.

3 quiet days in a stage

You pick the threshold

Ivan re-engages before it goes cold

Follow-up message

Try another channel

Reminder for the owner

Move the card

No lead quietly dies in a column

Silence becomes a task, not a loss

Re-engagementMulti-channelReminders

…and these compose with any workflow you build — trigger on a new lead, a quiet lead, a booking or a stage change and act across email, SMS, WhatsApp, LinkedIn and the board itself.

Activity

Every touch, logged automatically — never typed up

The worst part of any CRM is the data entry. Here the record keeps itself: creation, stage moves, assignments, notes, reminders and every message — timestamped in order, on the lead, forever.

  • Emails in and out match by address and thread onto the lead automatically
  • Stage changes, assignments and notes are logged the moment they happen
  • WhatsApp, Instagram, Facebook, LinkedIn and Telegram messages land on the same record
  • Follow-up reminders email and push you when they're due — then log that too

Activity

Rachel Mendez · auto-logged, never typed up

Automatic

Lead created

via Contact form

9:41 AM

Stage changed

New → Qualified

10:03 AM

Email sent

“Quick question about pricing”

10:20 AM

WhatsApp reply

threaded onto this record

11:02 AM

Reminder set

Follow up Tuesday 9 AM

11:05 AM

Emails match by address and attach themselves

Your next lead could already be routing itself.

Start the trial, connect a channel or import a list, and the first lead that lands gets captured, assigned and followed up — before you've finished your coffee.

FAQ

CRM questions, answered

Import CSV, XLS or XLSX files straight onto the board — you map your columns, and duplicates are skipped by email address both against your existing leads and within the file itself. Large imports automatically hand the list to Agent Ivan, who drafts a first-touch email for each contact so a migration doubles as a re-engagement campaign.

Still curious? The fastest answer is seeing it run.

The leads you already get deserve a pipeline.

Start your free trial and watch the next form fill, DM or ad lead capture itself, find its owner and start its follow-up — while you do literally anything else.

7-day free trial · your own workspace free forever · cancel anytime during the trial.